Competitor Analysis skill
Analyse one competitor's keywords, pages, backlinks, content themes, and SEO gaps with your AI agent.
Run it in your agent: /competitor-analysis (with the Claude Code plugin: /seoprama:competitor-analysis). Other agents have their own skill picker, or ask for the workflow by name.
The Competitor Analysis skill studies one competitor and turns the research into strategic takeaways.
Your agent reviews the competitor's keywords, pages, backlinks, and content themes. It looks for the patterns that explain where the competitor gets organic visibility and which parts matter for your own site.
You get a focused readout of what to learn from, what to avoid, and where your site may have a better angle.
What this skill helps your agent do
- Review a competitor's organic footprint.
- Find ranking keyword themes and page opportunities.
- Compare backlink and authority signals when relevant.
- Inspect SERPs for important head-to-head keywords.
- Separate evidence from inference.
- Recommend stronger angles instead of copying competitor pages.
When to use it
Use this skill when a specific competitor keeps appearing in search results, sales conversations, or customer comparisons.
It helps before creating comparison pages, refreshing positioning, finding keyword gaps, or deciding whether a competitor's SEO advantage comes from content, links, brand, or a small number of strong pages.
What you get back
Your agent should return a competitor snapshot, the biggest lesson, the best opportunity to beat them, keyword themes, content patterns, backlink notes, SERP observations, and priority actions.
How to get the best result
- Give the agent one competitor domain.
- Share your own domain if you want a comparison.
- Mention the product category or topic if the competitor is broad.
- Ask the agent to filter for business fit, not just traffic.
- Ask for evidence and recommendations separately.
Use it with Seoprama MCP
Set up Seoprama MCP so your agent can inspect domain overview data, ranking keywords, SERPs, and backlink context.
Related skills
- Competitive Landscape if you still need to identify the right competitors.
- Keyword Clustering to turn useful competitor keywords into page groups.
- Link Prospecting if competitor backlinks reveal outreach opportunities.