SEO Project Setup skill
Interview once and save your site's goals, positioning, competitors, and key pages to your Seoprama project context.
Run it in your agent: /seo-project-setup (with the Claude Code plugin: /seoprama:seo-project-setup). Other agents have their own skill picker, or ask for the workflow by name.
The SEO Project Setup skill gives your agent the context it needs before doing SEO work for a site.
Your agent asks about the website, goals, positioning, competitors, and key pages once, then saves the answers to your project's context in Seoprama.
Every other skill reads that context, and you can edit it yourself on the project's Context page, in the sidebar under AI. It carries across sessions, machines, and agents.
What this skill helps your agent do
- Confirm the right Seoprama project and read what is already saved.
- Save the basics: what the business does, the current goal, positioning, and writing preferences.
- Save competitors and the pages that matter as structured entries.
- Connect Google Search Console, or organise CSV exports if you prefer files.
- Recommend the next Seoprama skill to run.
When to use it
Use this skill when you are starting SEO work for a website, client, product, or content program.
Re-run it whenever the goal changes, or to fill in whatever another skill left empty.
What you get back
A short project summary: sites in scope, goals, positioning, competitors and key pages saved, Search Console status, what is still missing, and the workflow to run next.
How to get the best result
- Share your primary domain and any important subdomains.
- Tell the agent what SEO should support: signups, leads, revenue, awareness, or recovery from a traffic drop.
- Provide positioning notes, competitor names, or customer context if you have them.
- Name the pages that actually make you money, and any studies, tools, or templates worth links.
- Mention voice preferences and words to avoid if the agent will draft content.
- Connect Search Console, or add exports when a native connection is not an option.
Use it with Seoprama MCP
Set up Seoprama MCP so your agent can read and write project context and use live SEO data in later workflows. The two context tools are free.
Related skills
- SEO Coach if you are new to SEO or unsure where to start.
- SEO Audit once setup is done and you want a plain-language report on what to do first.
- Keyword Research when you are ready to find search opportunities.
- Competitive Landscape when you need to understand the market first.