Find the links and keywords your competitors have, and you don't.
Add your site and up to 5 competitors. Seoprama lines up their backlinks and keywords side by side, then shows the gaps, the links they've lost and the broken pages that still earn links. Export any of it to Excel.
£2.49 gets you 1,000 credits. No monthly plan.
| Linking site | DR | Links to |
|---|---|---|
| smilehealthblog.com | 71 | 4 of 5 · not you |
| citydentistdirectory.com | 58 | 3 of 5 · not you |
| familyhealthguide.org | 64 | 3 of 5 · not you |
| healthline-directory.org | 88 | You + 2 |
Comparing competitors shouldn't take an afternoon.
Five exports, one messy sheet
You pull each competitor's backlinks one by one, paste them into a spreadsheet and match domains by hand. By the time it's done, it's out of date.
Easy links slip past
Competitors lose links and leave broken pages that sites still link to. Those are the easiest links to win, and nobody's watching for them.
Keyword lists with no shape
A keyword gap export is thousands of rows. Without grouping, you can't tell which topics deserve a page.
See how it works in 40 seconds
From five competitors to an outreach list and a content plan, in one screen.
How it works
Add up to 5 competitors
Type their domains, or let Seoprama suggest the sites that rank for the same keywords as you.
Open the gap you need
Backlink gap, lost backlinks, 404 opportunities, keyword gap or keyword clusters, each one a tab.
Export and get to work
Download to Excel with one sheet per tab, ready for outreach or a content plan.
What you get
Competitor analysis puts you and up to five rivals in one view, so you can see exactly where they're ahead and what to do about it.
Side-by-side overview
Referring domains, backlinks, organic keywords and traffic for you and every competitor, in one chart.
Backlink gap
Sites that link to your competitors but not to you, ranked by how many competitors they link to. Filter to sites linking to 2, 3 or all of them.
Lost backlinks
Links your competitors recently lost. The site already links to the topic, so it's a warm pitch for your page.
404 opportunities
Competitor pages that now return a 404 but still have backlinks. Publish a better page and ask those sites to link to yours.
Keyword gap
Keywords your competitors rank for and you don't, with volume, difficulty and each competitor's position.
Keyword clusters
Gap keywords grouped into topic buckets, so you plan pages, not rows. Open a bucket to see which competitors own it.
How Seoprama is different
Every gap in one place
Backlinks and keywords for six domains, side by side, without switching between reports.
Pay per comparison
About £0.62 per competitor, when you need it, and you can tick just backlinks or just keywords to pay less. No plan with a competitor limit to upgrade.
Excel files you can work from
One sheet per tab with formatted headers, so the export goes straight to your outreach team.
Up to 5 competitors
Enough to cover the whole first page of Google for your market, not just the rival you already know.
Competitor analysis compared
Ahrefs and Semrush have these reports too, spread across their tools and included in monthly plans. Here's what it takes to run one comparison.
| Feature | Seoprama | Ahrefs | Semrush |
|---|---|---|---|
| How you pay | Credits, about £0.62 per competitor | Plans from about £96.99/mo | Plans from about £105/mo |
| One full comparison, you + 5 | About £3.48 | about £96.99/mo | From about £105/mo |
| Backlink gap | Yes | Yes | Yes |
| Keyword gap | Yes, with clusters | Yes | Yes |
| Lost links and 404 pages | Side by side, every competitor | Per site | Per site |
| Monthly commitment | None | Monthly plan | Monthly plan |
Where these prices come from
- Competitor prices are monthly list prices: Ahrefs from ahrefs.com/pricing (checked October 2026); Semrush from published 2026 pricing guides. They change often and include data and features Seoprama doesn't. Seoprama prices are typical credit costs at this page's currency.
- Competitor prices converted from US dollars at ₹96, £0.75 or €0.86 per $1.
Frequently asked questions
How many competitors can I compare?
Up to 5, plus your own site. Seoprama can suggest competitors from the sites that rank for the same keywords as you.
What does a comparison cost?
About 250 credits per competitor, roughly £0.62: about 142 for its backlinks and 108 for its keywords. Your own site's data is about 140 credits more, once per run. A full comparison of you and 5 competitors is about £3.48. When you add a competitor you can tick just backlinks or just keywords, and the app shows the cost before you run it. Results are kept for 3 days, so opening them again is free.
What's a 404 opportunity?
A page on a competitor's site that no longer exists but still has other sites linking to it. If you publish a useful page on the same topic, those sites have a reason to link to you instead.
What's in the Excel export?
One sheet per tab: overview, backlink gap, lost backlinks, 404 opportunities, keyword gap and keyword clusters. Each sheet has formatted headers and can be filtered straight away.
Where does the data come from?
Backlink and keyword data come from DataForSEO, the same commercial provider behind many SEO tools.
Related
Try it for £2.49.
Pay £2.49 and get 1,000 credits to run this and every other SEO tool. No monthly plan, and credits never expire.